London-based agency Success Click has launched a content marketing service designed to help local businesses achieve an omnichannel web presence, making it easier for search engines to recommend the business to potential customers.
It achieves an omnichannel presence by publishing branded content across a network of over 300 high-authority websites—a proprietary strategy designed to boost organic visibility while also reaching prospects wherever they consume content.
Web Omnipresence for Small Businesses
Success Click’s content marketing service combines advanced SEO techniques with a multichannel strategy. The agency publishes content on several hundred websites that hold high domain authority—an approach that can significantly improve organic search rankings—then combines it with keyword optimisation, localisation, and backlinking across all pieces in the campaign.
Success Click’s distinct approach to content marketing takes advantage of consumers’ reliance on internet sources when making purchasing decisions. “Many market research firms have arrived at the same conclusion: more than two-thirds of buyers now diligently scour the web for information on a product or service before opening their wallets,” said Martin Holliday, Success Click founder. “Our service takes advantage of that trend.”
Human-Led Content Creation
While AI is used to improve efficiency, Success Click takes a people-first approach to content development, working with a team of professional writers to create each campaign. The company states that the human element ensures all pieces are engaging and relevant to the target audience.
“We dive deep into your business, understanding your unique value proposition and the questions your potential customers are asking,” Holliday said. “From this insight, we craft content that resonates with your audience and aligns with their search intent. Our multi-format approach ensures your message reaches audiences across different platforms and their content consumption preferences.”
Fully Bespoke Campaigns
Holliday points out that, to be most effective, content marketing should be an ongoing effort rather than a one-off event. To that end, Success Click offers rolling monthly, weekly, or daily releases, further enhancing clients’ online footprint while also enabling the ability to target different locations, services, or demographics.
Interested parties can learn more about the service by booking a demo through Success Click’s website. More information is available at http://success.click
